Now avail Income Tax Rebate under 80-G by watching Siva-G !
Thats the power of the superstar.
Siva-G Spins the Charity Wheel now with deductions under Income Tax Act 80-G.
With 600 prints all over the world and tickets sold out for this entire month in two hours in all the theatres were Sivaji is screened. Its festival time at Chennai. First day show tickets are being sold at as high as Rs.1000/- per ticket. He is the only hero, where profits are booked already under production stage and the film release will reveal whats the additional profit this film is going to make. Sivaji and Success go together.
Further to this, Sunday's early birds filing into the theatre to watch Rajinikanth's `Sivaji' will be contributing to a noble cause, as exemplary as some of the kind acts that the Superstar regularly pulls off on celluloid.
The Ray of Light Foundation, a nascent city-based non-governmental organisation that sponsors treatment costs of poor children with cancer, has added the `social clause' to the 8.30 a.m. screening of the film at Abirami Theatre by turning it into a fund-raiser for its projects. Those buying tickets (Rs.300, 500 and 750) from Landmark will be issued donor passes for the show, with the proceeds forming a corpus to help children fight cancer.
An added incentive is that ticket buyers get a receipt that entitles them to a tax waiver under 80 G.
The Foundation has tied up with CHILDS Trust Hospital to provide free treatment to the child patients with various forms of cancer. The hospital allocates bed space free of cost while the Foundation foots the chemotherapy bill, and if required, also meets ICU charges.
"Most child patients from low income families are taken off chemotherapy or do not get treatment at all because of the huge costs involved," says Priya Ramachandran, who along with ad film-maker Latha Menon, is a founder-trustee of the Foundation.
A chemotherapy schedule of around 18 months can cost anywhere around Rs.1-1.50 lakh.
When the Foundation proposed a charity event some time ago in connection with `Sivaji', Director S. Shankar, AVM Saravanan and `Abirami' Ramanathan readily agreed. In fact, the theatre management was willing to risk slightly adjusted timings for the remaining shows on a high-viewership occasion like the first Sunday of the release, said Dr. Priya Ramachandran.
Given the high tide of pre-release hysteria that the film has set off prior to hitting theatres on Friday, the Foundation expects to raise sufficient funds to evolve a sustainable programme of assisting children with cancer.
Making available treatment for paediatric cancers is important as cure rates and tolerance of chemotherapy tolerance levels are much higher in children than adults.
The Foundation's motto — `Help children grow past cancer'— reflects a new school of thought in cancer therapeutics that does not believe in killing malign cells as a solution, especially with breast cancers.
The new thinking in the West, says Dr. Priya Ramachandran, advances a `living with cancer' concept.
Thats the power of the superstar.
Siva-G Spins the Charity Wheel now with deductions under Income Tax Act 80-G.
With 600 prints all over the world and tickets sold out for this entire month in two hours in all the theatres were Sivaji is screened. Its festival time at Chennai. First day show tickets are being sold at as high as Rs.1000/- per ticket. He is the only hero, where profits are booked already under production stage and the film release will reveal whats the additional profit this film is going to make. Sivaji and Success go together.
Further to this, Sunday's early birds filing into the theatre to watch Rajinikanth's `Sivaji' will be contributing to a noble cause, as exemplary as some of the kind acts that the Superstar regularly pulls off on celluloid.
The Ray of Light Foundation, a nascent city-based non-governmental organisation that sponsors treatment costs of poor children with cancer, has added the `social clause' to the 8.30 a.m. screening of the film at Abirami Theatre by turning it into a fund-raiser for its projects. Those buying tickets (Rs.300, 500 and 750) from Landmark will be issued donor passes for the show, with the proceeds forming a corpus to help children fight cancer.
An added incentive is that ticket buyers get a receipt that entitles them to a tax waiver under 80 G.
The Foundation has tied up with CHILDS Trust Hospital to provide free treatment to the child patients with various forms of cancer. The hospital allocates bed space free of cost while the Foundation foots the chemotherapy bill, and if required, also meets ICU charges.
"Most child patients from low income families are taken off chemotherapy or do not get treatment at all because of the huge costs involved," says Priya Ramachandran, who along with ad film-maker Latha Menon, is a founder-trustee of the Foundation.
A chemotherapy schedule of around 18 months can cost anywhere around Rs.1-1.50 lakh.
When the Foundation proposed a charity event some time ago in connection with `Sivaji', Director S. Shankar, AVM Saravanan and `Abirami' Ramanathan readily agreed. In fact, the theatre management was willing to risk slightly adjusted timings for the remaining shows on a high-viewership occasion like the first Sunday of the release, said Dr. Priya Ramachandran.
Given the high tide of pre-release hysteria that the film has set off prior to hitting theatres on Friday, the Foundation expects to raise sufficient funds to evolve a sustainable programme of assisting children with cancer.
Making available treatment for paediatric cancers is important as cure rates and tolerance of chemotherapy tolerance levels are much higher in children than adults.
The Foundation's motto — `Help children grow past cancer'— reflects a new school of thought in cancer therapeutics that does not believe in killing malign cells as a solution, especially with breast cancers.
The new thinking in the West, says Dr. Priya Ramachandran, advances a `living with cancer' concept.
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